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Books 

Understanding
Business & Managment
By Daryl Cowie, Boundless Thinking
All to often people make the move from task based roles to management
roles without a proper grounding in Business 101. This book is an
introduction to the basics of business including the under-appreciated
topic of "why do we do it that way?"

Now in e-Book Format for
immediate download
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The
22 Immutable Laws of Marketing
By Al Ries & Jack Trout
"I've read this one a few times. It's an easy read but every
chapter made me think. Definately the first marketing book you should
pick up." - Daryl Cowie, Boundless Thinking
"The first law of successful marketing is to read and understand
this book. It's powerful in its simple essense and real world application,
and is marketing distilled to its basic essence... A 'must-read'
for serious students and seasoned professionals" - Don
Valentine, Vice President Marketing and Sales, Southwest Airlines
Co.

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Encouraging
the Heart
A Leaders Guide to Rewarding and
Recognizing Others
By James M. Kouzes & Barry Z. Posner
"The most practical book on motivating employees I have ever
read. I'm not normally into touchy feely motivational books, but
this book really got me thinking about practical ways to motivate
my team. This should be in every new managers personal library."
- Daryl Cowie, Boundless Thinking
"Encouraging the Heart is an insightful, easy-to-read book
that shows modern leaders how to foster pride, courage, hope, ownership,
and achievement. It's a wonderful mix of research findings and practical
observations drawn from the authors' extensive experience with leaders."
- William C. Byham, Ph.D., president and CEO, Development Dimensions
International

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The
Frog and Prince
Secrets to Positive Networking
By Darcy Rezac
"This book is a good one for people who are a little uncomfortable
meeting new people in group environments. It outlines the value
of networking and lays out some practical advice in a fun and easy
reading style with an ongoing frog prince analogy throughout the
book. I would recommend this to shy individuals, or techincal staff
interested in making a move to management or sales." -
Daryl Cowie, Boundless Thinking

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Getting
to Yes
Negotiating Agreement Without Giving In
By Roger Fisher & William L Ury
"This is a great book on understand the basic principles of
negotiation and what works. For a more in depth understanding of
why it works check out Influence by Robert Cialdini" -
Daryl Cowie
"We're constantly negotiating in our lives, whether it's convincing
the kids to do their homework or settling million-dollar lawsuits.
For those who need help winning these battles, Roger Fisher has
developed a simple and straightforward five-step system for how
to behave in negotiations." - Sharon Griggins

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Influence
The Pychology of Persuasion
By Robert Cialdini
“This marvelous book explains in clear, practical language
the ways in which we become persuaded. It offers excellent insights
for those who sell, but even more importantly for all of us who
negotiate and buy.” - Roger Fisher, Director, Harvard
Negotiation Project, Co-author of “Getting to Yes.”
“For marketers, it is among the most important books written
in the last 10 years.” - Journal of Marketing Research
“The best sales tip I ever got was encouragement to read
INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful,
I read it three times in a row.” - Greg Renker, President,
Guthy-Renker

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Selling
for Engineers
By Robert Seviour
"The Selling for Engineers manual explains how to be a successful
salesperson for engineering and technical products and professional
services - what you must do to find new clients, increase sales,
turn more enquiries into firm, profitable orders" - SeviourBooks.com

e-Book available for immediate download
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Boundless Thinking is not associated with various publishers
listed here. Links to these sites are provided here for your convenience.
Boundless Thinking cannot be held responsible for products or services
purchased from these vendors. If you experience any problems with these
vendors we would appreciate an email
letting us know so we can look for more suitable suppliers to refer you
to.
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