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Books book

Understanding Business & Managment
By Daryl Cowie, Boundless Thinking

All to often people make the move from task based roles to management roles without a proper grounding in Business 101. This book is an introduction to the basics of business including the under-appreciated topic of "why do we do it that way?"


Now in e-Book Format for immediate download

 

The 22 Immutable Laws of Marketing
By Al Ries & Jack Trout

"I've read this one a few times. It's an easy read but every chapter made me think. Definately the first marketing book you should pick up." - Daryl Cowie, Boundless Thinking

"The first law of successful marketing is to read and understand this book. It's powerful in its simple essense and real world application, and is marketing distilled to its basic essence... A 'must-read' for serious students and seasoned professionals" - Don Valentine, Vice President Marketing and Sales, Southwest Airlines Co.


 

Encouraging the Heart
A Leaders Guide to Rewarding and Recognizing Others
By James M. Kouzes & Barry Z. Posner

"The most practical book on motivating employees I have ever read. I'm not normally into touchy feely motivational books, but this book really got me thinking about practical ways to motivate my team. This should be in every new managers personal library." - Daryl Cowie, Boundless Thinking

"Encouraging the Heart is an insightful, easy-to-read book that shows modern leaders how to foster pride, courage, hope, ownership, and achievement. It's a wonderful mix of research findings and practical observations drawn from the authors' extensive experience with leaders." - William C. Byham, Ph.D., president and CEO, Development Dimensions International


 

The Frog and Prince
Secrets to Positive Networking
By Darcy Rezac

"This book is a good one for people who are a little uncomfortable meeting new people in group environments. It outlines the value of networking and lays out some practical advice in a fun and easy reading style with an ongoing frog prince analogy throughout the book. I would recommend this to shy individuals, or techincal staff interested in making a move to management or sales." - Daryl Cowie, Boundless Thinking


 

Getting to Yes
Negotiating Agreement Without Giving In
By Roger Fisher & William L Ury

"This is a great book on understand the basic principles of negotiation and what works. For a more in depth understanding of why it works check out Influence by Robert Cialdini" - Daryl Cowie

"We're constantly negotiating in our lives, whether it's convincing the kids to do their homework or settling million-dollar lawsuits. For those who need help winning these battles, Roger Fisher has developed a simple and straightforward five-step system for how to behave in negotiations." - Sharon Griggins


 

 

Influence
The Pychology of Persuasion
By Robert Cialdini

“This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” - Roger Fisher, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.”

“For marketers, it is among the most important books written in the last 10 years.” - Journal of Marketing Research

“The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row.” - Greg Renker, President, Guthy-Renker


 

 

Selling for Engineers
By Robert Seviour

"The Selling for Engineers manual explains how to be a successful salesperson for engineering and technical products and professional services - what you must do to find new clients, increase sales, turn more enquiries into firm, profitable orders" - SeviourBooks.com


e-Book available for immediate download

Boundless Thinking is not associated with various publishers listed here. Links to these sites are provided here for your convenience. Boundless Thinking cannot be held responsible for products or services purchased from these vendors. If you experience any problems with these vendors we would appreciate an email letting us know so we can look for more suitable suppliers to refer you to.

 
 

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