Books

Business 101

The 22 Immutable Laws of Marketing
By Al Ries & Jack Trout

I have read this one a few times. It's an easy read, and the first marketing book you should pick up. Here is someone else who appears to agree with me. You can also get this one at your local bookstore.

"The first law of successful marketing is to read and understand this book. It's powerful in its simple essense and real world application, and is marketing distilled to its basic essence... A 'must-read' for serious students and seasoned professionals" - Don Valentine, Vice President Marketing and Sales, Southwest Airlines Co.

Sales for Engineers
By Robert Seviour

"The Selling for Engineers manual explains how to be a successful salesperson for engineering and technical products and professional services - what you must do to find new clients, increase sales, turn more enquiries into firm, profitable orders" - SeviourBooks.com

Project Management

Project Management Basics for Engineers
By Sound Mind Management Co.

"Is your boss mad because your designs are late and over budget? Mikel Harry famed Six Sigma guru once said that all the technical knowledge in the world will not deliver a project without proper management skills. [...] This concise focused and easy to read book can quickly help you achieve immediate results on your project" - EngineersEdge.com